Bill Greer
Principal Product Designer with 20+ years shaping enterprise software, now focused on AI-native systems where humans and agents share the work.
Title
Principle Product Designer
Experience
20+ Years
billgreer@pixel96.com
Experience
I’m a Principal Product Designer based in Nashville, focused on AI-native enterprise software — copilots, agents, and human-in-the-loop workflows for domains where being wrong carries legal or clinical consequence. Much of my work is 0→1: shaping ambiguous problems into shipped systems, then scaling them.
For over two decades I’ve designed digital products across healthcare, finance, sports, and SaaS — leading more than 50 large-scale efforts from early prototypes to enterprise platforms, with work reaching over 4 million users and driving more than $900M in business impact. The more relevant thing today is what that experience has become: a practice built around designing systems that are both intuitive to humans and legible to the AI agents increasingly embedded in them.
Most recently, I’ve designed an agentic compliance workflow where legally binding determinations are drafted by purpose-trained agents, reviewed and approved by humans at every consequential step, and monitored continuously against the live data they govern. It’s the pattern I now believe most high-trust enterprise software will move toward — persistent evidence, tightly constrained agents, multiple human checkpoints, and explainable reasoning surfaced at every step.
My daily work is now design engineering as much as design. I build in Figma, prototype in Figma Make, and use Google Antigravity as an agentic development environment to move a design from concept to live, clickable, coded UI — sometimes in hours rather than weeks. The design systems I build are structured to serve both engineers and LLMs: components in code, tokens exported as CSS, and a Markdown specification the same agents I work alongside can prompt against directly.
I’ve also designed the full front-end experience for Emyra, a Nashville precision-medicine platform bringing pharmacogenomic insight into clinical decisions — a contract engagement where I owned design end-to-end, from Figma style guide through Figma Make prototypes to a clickable coded UI in Google Antigravity, shipped in partnership with a distributed engineering team.
The thread across every project is clarity in high-stakes complexity. Whether it’s a compliance workflow where every answer must be defensible, an internal analytics platform shaping care decisions, a scouting application used live during the NBA Draft, or a sponsorship submission system adopted nationally by the NFL and NHL — the discipline is the same: reduce friction, surface the right information at the right moment, and give experts the confidence to act.
I’ve spoken at industry events on design systems, accessibility, and scaling UX in complex environments. I collaborate closely with engineers, product managers, researchers, and executives — cross-functional work that only holds up when the design earns its place in the room.
My current toolset reflects where the craft is now: Figma and Figma Make for design and prototyping, Google Antigravity as my agentic development environment, Claude in daily practice for research and code, and Mixpanel, FullStory, Pendo, and Tableau on the analytics side.
If you’re here to explore, collaborate, or just get a sense of the work — glad you stopped by.
“While at ClarisHealth, I had the opportunity to work directly with Bil across many of our projects. Bill is far more than a UI/UX designer, he understands the entire product development process and consistently considers both the user experience and backend requirements. He communicates effectively with stakeholders at every level, thoughtfully incorporates feedback, and equips engineering teams with everything needed to deliver the intended outcome. Bill would be an incredible asset to any product team.”
Senior Director of Product